Expanding brand awareness through strategic media partnerships and targeted storytelling
Axis launched a branded content programme to amplify Nova Scotia’s brand awareness by partnering with media outlets aligned to its values and target audience. The initiative produced compelling editorial content that engaged consumers through trusted media channels, maximising both campaign efficiency and audience reach.
We identified and evaluated strategic media partners to expand audience reach and sourced partnership packages for maximum budget value. The team developed tailored media briefs and defined editorial angles to ensure storytelling was tightly aligned with brand messaging. Axis managed all partnership agreements, oversaw content development, and delivered consolidated reporting to assess performance and impact.
Results
- Developed 7 branded content pieces across selected media partners.
- Achieved 495,400 print readership.
- Generated 427,860 page views.
- Delivered an average 4-minute dwell time.
- Achieved 108,500 social media engagements.
- Provided consolidated performance reporting and impact assessment.
The programme significantly increased brand visibility and consumer engagement through targeted, high-quality branded content partnerships.
