Driving awareness and bookings for a new direct air connection through targeted multi-channel marketing
Axis launched a targeted campaign to build awareness of the new direct Air France route from Paris to Ottawa and promote a seamless one-stop option for UK travellers. The multi-channel strategy focused on maximising visibility, driving qualified traffic, and supporting booking conversion among priority consumer segments.
We delivered a performance-driven campaign blending traditional media exposure with digital advertising and programmatic targeting. Tactics included editorial features in Wanderlust magazine, a high-impact page-skin takeover, and paid placements across META and Google, all driving traffic to dedicated landing pages. Axis also collaborated with tour operator partners to promote the route directly to consumers via B2B2C channels, strengthening commercial impact.
Results
- Generated 5,545,375 total impressions.
- Delivered 82,383 clicks to the Ottawa landing page.
- Achieved 413 conversions to the Air France booking page.
The campaign significantly boosted awareness of the new air route, delivered measurable consumer engagement, and drove clear booking intent.
