Positioning Aosta Valley as a year-round mountain destination through premium editorial storytelling
Axis organised a high-impact press trip to position Aosta Valley as a premier year-round mountain destination, showcasing its unique alpine experiences and family-friendly adventures. The campaign targeted high-value editorial coverage in a leading global publication to elevate the region’s profile among affluent travellers.
We partnered with the travel editor of the Financial Times, curating a multi-day hiking itinerary that highlighted Aosta Valley’s innovative use of ski-lifts for summer mountain exploration. Careful planning ensured a seamless, family-friendly experience that supported compelling editorial storytelling and strong destination messaging.
Results
- Secured premium editorial coverage in the Financial Times—one of the world’s leading publications.
- Delivered a full-page print feature plus 12 pages of online coverage.
- Generated $1,081,658 CAD in combined media value.
- Achieved a total reach of 1,114,000.
The programme positioned Aosta Valley as a distinctive, all-season alpine destination—driving strong awareness and premium visibility through authoritative editorial coverage.
