Anita Skibiel

Anita Skibiel is a highly accomplished travel trade and sales leader with over 30 years’ experience accelerating commercial growth and market presence for global travel brands across the UK, Europe, and Nordic regions. Her extensive background in outbound international sales, especially within the hotel and expedition cruise sectors, is complemented by proven expertise in trade account development, strategic sales planning, and cultivating high-value partner relationships.
Anita’s career encompasses leading roles with global hotel brands, boutique operators, and expedition cruise lines, where she has consistently delivered double-digit revenue growth through strategic trade engagement, market expansion, and targeted new business development. Her commercial acumen is matched by a collaborative leadership approach, enabling destinations and brands to align trade strategies with clear sales objectives and achieve sustained results. Today at Axis, Anita oversees the travel trade department, focusing on developing innovative product offerings and creating results-driven marketing campaigns for our North American clients.