Founded in 2008 and headquartered in the United Kingdom, Axis Travel Marketing is a full-service representation agency specialising in promoting international destinations, hotel brands, and venues across leisure, consumer, business, finance, experiential, and MICE sectors. Its core departments—travel trade sales and marketing, public relations, and meetings and incentives—operate in the UK, Ireland, Spain, Italy, and Scandinavia.
With over 100 years of combined expertise, the Axis team is recognised for its energy, creativity, and attention to detail. The team develops innovative, tailored strategies to enhance brand positioning and drive measurable growth, working with both emerging destinations and globally recognised luxury brands.
Axis is known as a strategic, agile, and engaged partner. Guided by the philosophy “big enough to matter, small enough to care,” the agency ensures each client receives a customised strategy, senior-level involvement, and proactive support. This approach enables Axis to navigate complex challenges, including crisis communications for destinations facing natural disasters, political issues, or health disruptions, and to adapt quickly to protect tourism economies.
Emma Cashmore
Emma is an international tourism strategist with more than 20 years of experience in market development, trade engagement, public relations, and destination growth. Eighteen years ago, she founded Axis Travel Marketing and has since collaborated with tourism boards, destinations, and travel brands to enhance trade distribution, build partnerships, and promote sustainable tourism demand across the UK, Europe, and long-haul markets.travel brands to expand trade distribution, build partnerships, and drive sustainable tourism demand across the UK, Europe, and long-haul markets.
Anita Skibiel
Anita is a highly experienced leader in travel trade and sales, with over 30 years of expertise in driving commercial growth for global travel brands across the UK, Europe, and the Nordic markets. Her background includes outbound international sales in the hotel and expedition cruise sectors, where she has established strong trade partnerships and consistently achieved revenue growth through strategic sales and market development. Currently, at Axis Travel Marketing, Anita heads the travel trade department, focusing on developing innovative product offerings and executing results-driven marketing campaigns for clients in North America.
Luisa Uruena
Luisa is a senior tourism PR and communications strategist with over 18 years of experience leading international media campaigns for destinations and hotel brands across Europe, Latin America, Canada, and Asia. Known for crafting compelling destination narratives, she secures high-profile media coverage through strategic PR programmes, media partnerships, and influencer collaborations that strengthen brand visibility and reputation.
Lloyd Spencer
Lloyd is a travel industry professional with more than eight years of experience in tour operations, logistics, and trade engagement across international markets. His background includes work in Europe, Asia, and Central America, where he has supported destinations through agent engagement, market analysis, and product development. At Axis Travel Marketing, Lloyd helps implement effective trade programs, translating strategies into practical campaigns that drive market growth.