Luisa Uruena

Luisa Uruena is a senior tourism PR and communications strategist with over 18 years’ experience leading award-winning international media campaigns for destinations and hotel brands across Europe, Latin America, Canada, and Asia. Renowned for her ability to translate destination positioning into compelling, market-relevant narratives, Luisa consistently secures top-tier editorial coverage and elevates brand visibility in highly competitive markets.
Leveraging an extensive international media network and a proven track record of delivering measurable results, Luisa leads strategic PR programmes that blend innovative storytelling, targeted media outreach, high-value content partnerships, and influencer collaborations. Her capabilities span both high-level campaign design and hands-on execution, ensuring consistently impactful coverage that advances destination marketing goals and reputation-building objectives.