Targeted media engagement supporting destination positioning and high-value industry networking
Axis delivered a targeted media relations programme for Ottawa Tourism’s UK sales mission—generating high-value editorial opportunities, boosting destination visibility, and building meaningful connections with top-tier UK media.
We arranged targeted meetings with leading media, prepared tailored briefing materials, and managed showcase event attendance to maximise networking and coverage opportunities. Post-event, Axis delivered a concise wrap-up report with actionable next steps.
Results
- Secured eight targeted media meetings with leading travel, lifestyle, and trade publications.
- Generated $307,668 CAD in media coverage value.
- Delivered 63 qualified media and industry attendees at the showcase event.
- Provided structured media intelligence to enhance delegate networking outcomes.
- Identified and tracked ongoing editorial opportunities through detailed post-event reporting.
The programme substantially increased Ottawa Tourism’s media presence in the UK market and built strong relationships to drive future editorial coverage and destination awareness.
